In the bustling world of outdoor adventures, having the perfect gear can make all the difference. It’s not just about being prepared but also about enhancing the experience of camping, tailgating, or any adventurous outing. Enter Tailgate N Go, a game-changing innovation crafted for outdoor enthusiasts. This family-owned business carved a niche with its unique offering—a portable, modular outdoor kitchen designed to bring the comforts of home cooking to the open trails. Let’s explore how their journey has unfolded, from their memorable appearance on “Shark Tank” to their current status.
Tailgate N Go Pitch and Deal at Shark Tank
Appearing on Season 11 of “Shark Tank,” Tailgate N Go was presented by the Johnson family, consisting of Ron, Taylor, and Kobe. They pitched a well-thought-out product—a versatile outdoor kitchen and dry box. It featured everything an adventure-seeker might need: ample storage space, cutting boards, and essential utilities like a paper towel holder and bottle opener. Moreover, optional add-ons, including a single-burner stove and a collapsible kitchen sink, elevated its utility further.
On “Shark Tank,” they asked for a $250,000 investment in exchange for 10% equity in their innovative company. Their compelling pitch caught the eye of guest Shark Matt Higgins, a prominent figure with ties to the NFL as Vice Chairman of the Miami Dolphins. Matt Higgins saw the potential and sealed the deal, offering the $250,000 for the desired 10% equity. This partnership opened doors to significant opportunities, setting the stage for Tailgate N Go’s rapid ascent in the market.
Is Tailgate N Go Still in Business?
Yes, Tailgate N Go is very much operational and continues to thrive in its niche market. Following their “Shark Tank” appearance, the company experienced a surge in popularity and expanded its product range. The NFL licensing deal, facilitated by Matt Higgins, became a pivotal moment, enhancing the brand’s visibility and credibility. These partnerships offered additional leverage, allowing them to design and sell boxes themed around various NFL and NCAA teams.
Despite supply chain challenges and rising material costs, the company has navigated these obstacles effectively. Employing adaptable strategies, they have optimized operations to continue serving their customers with consistent quality. Tailgate N Go remains a competitive player in the outdoor living segment, establishing itself as a go-to option for adventure enthusiasts.
Tailgate N Go Net Worth
While specific net worth figures for Tailgate N Go are not publicly disclosed, the company’s financial trajectory has been impressive following their television spotlight. Before “Shark Tank,” their sales amounted to $137,000 over two years. However, the exposure and partnerships resulting from the (show’s appearance) significantly boosted their sales. Within just three months, Tailgate N Go achieved a remarkable $400,000 in sales.
While the numbers alone are telling, they don’t fully capture the brand’s growing influence and market penetration. Tailgate N Go now sells between 500 to 1,000 units annually, with prices for their main offerings starting at around $1,895. These figures reflect not only the company’s profitability but also their strategic growth and scalability in adapting to market demands.
What’s Happened Since Shark Tank?
Post-“Shark Tank,” Tailgate N Go navigated both significant growth and industry challenges. The exposure provided by “Shark Tank” and Matt Higgins’ involvement led to increased sales and partnerships. However, they also encountered hurdles like rising aluminum costs and supply delays. Additionally, the COVID-19 pandemic posed its challenges, disrupting trade show plans crucial for brand exposure.
Despite these challenges, the Johnson family employed strategic initiatives to maintain momentum. They extended their product lines, introducing NFL and NCAA editions that captivated sports fans. Operational improvements, including the adoption of the Vital POS system, allowed efficient payment processing and enhanced customer service experiences.
Today, Tailgate N Go continues to innovate and adapt, demonstrating resilience and commitment to improving outdoor experiences for their customer base. They’ve built a brand recognized for quality and practicality in the ever-growing outdoor living industry.
Tailgate N Go Business Overview
Tailgate N Go’s innovation lies in its practicality and adaptability, offering customers a unique outdoor kitchen experience. The customizable nature of their products appeals to a broad spectrum of consumers, from avid campers to tailgating sports fans. Their offerings are available in various models, most notably the full-size Tailgate N Go and the Overlander. Accessories like grills and collapsible sinks offer users a versatile experience tailored to individual needs.
Quality and customer satisfaction have remained at the forefront of their business approach. The company focuses on delivering durable products capable of withstanding rugged outdoor use. Selling directly through events and online platforms, they maintain a personal touch in customer interactions, offering expert guidance and customization options.
Tailgate N Go’s enduring success is attributed to its dedication to adopting innovative practices, ensuring product reliability, and engaging with a passionate community of outdoor enthusiasts.
How Shark Tank Helped Shape Tailgate N Go’s Future
“Shark Tank” played an instrumental role in Tailgate N Go’s success story. The opportunity on national television multiplied their visibility, attracting potential customers and establishing them as a credible brand. The show’s impact was amplified by the strategic partnership with Matt Higgins, opening avenues previously inaccessible to the family-owned business.
Matt Higgins’s involvement brought expert guidance and critical NFL licensing agreements, significantly boosting the company’s market footprint. This partnership enabled them to explore and leverage sports affiliations, creating customized team editions that resonated well with fans.
The success following “Shark Tank” showcases the power of strategic alliances and expert mentorship in steering a company toward growth and prominence. For Tailgate N Go, this marked the beginning of a promising trajectory that continues to evolve today.
Conclusion
Tailgate N Go’s journey from a family-owned venture to a recognized brand in the outdoor living industry is truly inspiring. Their “Shark Tank” appearance was a turning point, propelling them into wider recognition and setting a strong foundation for growth. Navigating through challenges, the Johnsons demonstrated resilience and a steadfast commitment to innovation.
Their story highlights the importance of strategic partnerships and adaptability in overcoming industry obstacles. Tailgate N Go’s ongoing success is a testament to their dedication, making them a staple for adventure enthusiasts nationwide. As they move forward, plans to expand into other sports leagues and major retailers promise to open new doors, ensuring their place in the hearts of the outdoor community.
Visit our website for more entrepreneurial success stories and insights. Through determination and innovation, Tailgate N Go continues to enhance outdoor experiences, one adventure at a time.
