Fidgetland, a name synonymous with calming fidget toys, emerged from the creative mind of Jason Burns. Established to provide relief and management for those with conditions like ADHD and anxiety, the company quickly captured the attention of many with its innovative products. Jason, who battled ADD himself, crafted the first fidget device using key rings and a bike chain. His journey with Fidgetland led him to the famous entrepreneurial stage of Shark Tank, where the company’s trajectory took an exciting turn. Let’s unravel the story of Fidgetland and its remarkable evolution.
Fidgetland Pitch and Deal at Shark Tank
Jason Burns presented Fidgetland to the intrigued investors on Shark Tank during Season 9. He sought $50,000 for a 10% share of his burgeoning company. During his pitch, Jason passionately shared his struggles with ADD and how his fidget toys have been a beacon for many facing similar challenges. His sincerity and the universal need for such products caught the attention of two sharks. Robert Herjavec offered $50,000 for 15% equity, while Barbara Corcoran, touched by her personal ties to learning disabilities, proposed $50,000 for 20% equity. Jason chose Barbara’s offer, valuing her empathy and understanding of the mission behind Fidgetland.
Is Fidgetland Still in Business?
Indeed, Fidgetland continues to operate successfully as of 2025. The company has not only maintained its business but has also thrived significantly since its Shark Tank debut. Fidgetland has broadened its horizons by expanding its product offerings, thus catering to an even wider audience. The company focuses on creating products that assist in reducing stress and improving concentration for individuals across various age groups and conditions. If you’re curious about more entrepreneurial successes, visit Start Business Times to explore further.
Fidgetland Net Worth
Fidgetland’s journey post-Shark Tank has been a testament to its remarkable growth and the robust demand for its products. Within a short span, the company witnessed its annual sales skyrocket to approximately $1 million. The immense boost in visibility and the credibility garnered from their Shark Tank appearance played a significant role in this financial success. The partnership with Barbara Corcoran not only added strategic insights but also contributed to enhancing Fidgetland’s brand value and net worth.
What’s Happened Since Shark Tank?
The exposure from Shark Tank proved to be pivotal for Fidgetland. Immediately after the episode aired, Fidgetland’s sales surged by more than 500%. This surge was accompanied by widespread media coverage, including features in notable outlets such as Forbes and Psychology Today. This visibility established Fidgetland as a reliable name in the market of sensory products. The company expanded its product line to include a variety of innovative sensory items tailored to assist with stress, anxiety, and focus, reaffirming its commitment to mental health awareness.
Fidgetland Business Overview
At its core, Fidgetland remains dedicated to crafting products that support individuals in managing their mental health and focus challenges. The company has developed a reputation for producing high-quality, effective sensory devices recommended by therapists and educators worldwide. The brand’s emphasis on mental health has cultivated a loyal customer base that actively endorses its products. The community of users praises Fidgetland for its innovative approach, with consistent positive feedback across social media platforms, further solidifying its brand presence.
How Shark Tank Helped Shape Fidgetland’s Future
The appearance on Shark Tank was monumental in shaping Fidgetland’s path forward. The investment and guidance from Barbara Corcoran injected a new dynamism into the company’s operational strategies. Shark Tank leveraged Fidgetland’s brand identity, propelling it into the spotlight and attracting a broader consumer base. With the earned capital and strategic mentorship, Jason Burns could scale operations, enhance product development, and implement strategic marketing initiatives. This transformation demonstrated how a platform like Shark Tank can profoundly impact a company’s journey.
Conclusion
Fidgetland’s story is a compelling testament to the power of innovation driven by personal experience and empathy. What began as a simple creation by Jason Burns to mitigate his ADD challenges has evolved into a significant player in the realm of mental health support products. The company’s growth post-Shark Tank showcases its resilience and the universal appeal of its offerings. Fidgetland stands as a beacon of innovation, consistently delivering products that cater to the mental wellness of its diverse clientele. As the company continues to thrive, it remains committed to its mission of promoting mental health awareness and support.
