TANDM Surf, formerly known as Tandem Boogie, began as a small family project, blossoming into a successful business. If you love hitting the waves, whether with a standard surfboard or something more innovative, TANDM Surf has an option for you. Driven by a vision to create fun water activities for the whole family, founders Manya and John Clark, along with their three daughters, embarked on this remarkable journey. They started with a unique two-person boogie board and have since expanded into a broader range of watersports products. Today, we’re diving deep into the Tandem Boogie Shark Tank journey, its evolution, and the current status of TANDM Surf.
Tandem Boogie Pitch and Deal at Shark Tank
In the competitive arena of Shark Tank’s Season 12, the Clark family presented Tandem Boogie with a bold request. They sought $100,000 for 10% equity, despite having been operational for a mere two months. With an impressive $43,000 in sales, including a solid Kickstarter backing of $31,000, they showcased their initial success. The Tandem Boogie board, particularly the AIR model, caught the sharks’ eyes for its ingenuity and design.
The sharks were intrigued, not just by the product but by the determination and unity of the Clark family. Negotiations took an unexpected turn when Robert Herjavec and guest shark Daniel Lubetzky teamed up to offer $100,000 for 35% equity. Ultimately, the Clarks accepted the offer, marking the beginning of a thrilling ascent for their company. With the support of two savvy investors, Tandem Boogie was poised for significant growth, leveraging the exposure and connections that come from sealing a Shark Tank deal.
Is Tandem Boogie Still in Business?
Yes, Tandem Boogie is still very much in business, but under its new brand, TANDM Surf. The rebranding stems from their strategic decision to widen their product offerings beyond just boogie boards. The company’s headquarters remain in the sun-kissed locale of San Clemente, California, a place synonymous with surfing culture and innovation in water sports.
This family-run venture hasn’t just survived; it’s thrived post-Shark Tank. The move to rebrand reflects their vision of diversifying and growing. TANDM Surf now offers a diverse lineup, including inflatable surfboards, paddleboards, kayaks, and more. The company’s growth story is a testament to dynamic entrepreneurship and the ability to adapt to both challenges and opportunities in the business world.
Tandem Boogie Net Worth
After appearing on Shark Tank and rebranding to TANDM Surf, the company’s trajectory has been on an upward path. As of 2024, the estimated net worth of TANDM Surf hovers around $3.5 million. This impressive figure reflects their strategic decisions, product diversification, and market expansion.
For a company that started with a single product and has expanded into new territories in the water sports market, reaching this net worth is quite an achievement. The growth is not just a measure of financial success but also the impact and satisfaction their products bring to countless families and water sports enthusiasts. Their journey illustrates not only a successful business story but also the impact of strategic partnerships with seasoned investors like Robert Herjavec and Daniel Lubetzky.
What’s Happened Since Shark Tank?
Since the televised pitch, Tandem Boogie, now TANDM Surf, has experienced tremendous growth and transformation. One major milestone was the rebranding, which allowed them to explore new watersport niches. They introduced new products like inflatable surfboards and paddleboards, diversifying their range to cater to various customer preferences.
Additionally, the company secured key retail partnerships with major stores such as Dick’s Sporting Goods and Lowe’s. TANDM Surf’s placement in these prominent retailers’ stores marked a significant step in expanding its market reach, allowing more consumers to access their innovative products. Despite facing challenges such as supply chain disruptions, the Clarks managed to maintain customer satisfaction and uphold the brand’s integrity.
The company’s accomplishments continue to grow. By June 2022, TANDM Surf achieved $600,000 in sales since Shark Tank, and by October 2023, their lifetime revenue exceeded $1 million. You can stay updated with their journey on various digital platforms, including their website.
Tandem Boogie Business Overview
TANDM Surf thrives on a simple and delightful premise: enabling families to experience the joys of wave riding together. It’s a business grounded in family values, innovation, and a love for the ocean. From the outset, Tandem Boogie struck a chord with enthusiasts and casual water lovers alike, merging fun with practical design.
The company’s flagship product, the two-person boogie board, introduced many to the fun of riding waves with a partner. The premium materials, such as cross-weaved drop-stitch technology, ensure durability and performance akin to professional equipment. As TANDM Surf expanded its range, they’ve continued this commitment to quality, maintaining a customer-first approach.
Aside from their retail partnerships, TANDM Surf also offers rental services in Orange County, California, and mail rentals to cater to customers all over the country. This innovative rental system makes it easier for families to try their products without commitment, encouraging more people to enjoy water sports.
How Shark Tank Helped Shape Tandem Boogie’s Future
Tandem Boogie’s appearance on Shark Tank wasn’t just about securing funds; it was a catalyst for growth. The exposure from being on a show watched by millions provided incredible visibility. Most importantly, the partnership with sharks Robert Herjavec and Daniel Lubetzky opened doors to invaluable business guidance and industry connections.
Robert and Daniel’s combined expertise in leveraging business opportunities and handling large-scale operations helped TANDM Surf navigate initial challenges. Their counsel was instrumental in overcoming supply chain hurdles, improving product distribution, and expanding retail pathways.
The duo also imparted their brand development skills, crucial during the rebranding phase. By repositioning from Tandem Boogie to TANDM Surf, the company could expand its product offerings and market reach. These changes were not just about overcoming immediate hurdles but crafting a sustainable business model that captured long-term growth.
Conclusion
TANDM Surf’s journey from a promising business idea to a flourishing enterprise in the water sports industry showcases the power of innovation, strategic partnerships, and family unity. Once seen as a risky endeavor on Shark Tank, the company’s current success highlights the Clarks’ commitment to family fun and water adventures.
Staying resilient despite the challenges post-Shark Tank, the company grew significantly, branching out into new products and markets. Its presence in high-profile retailers and the impressive net worth are testaments to the ambitious goals set by the Clarks and their tenacity to achieve them. TANDM Surf continues to make waves, offering families everywhere an exciting way to share the joys of water sports.
